Saturday, August 25, 2007
This is a how a great voucher system works
There's been a bit of discussion recently in the affiliate blogosphere and on the affiliates4u forum about voucher codes and coupons. There seems to be a bit of dissastisfaction about Tesco's decison to ban the use of voucher codes in the affiliate channel. I thought I would put a post up about the best voucher system I have seen in affiliate marketing and that's from Regnow.com.
I already made a post about this last year but it's worth repeating. As an affiliate, I can log into my control panel, select a merchant and create my own discount vouchers which come directly out of my commission. Say the normal commission is 40%, I might go in and decide to create my own unique voucher - including bespoke text strings to maintain site branding - for a 20% discount, thus splitting my commission with my users.
There's loads of additional options too. I can create my code for a specific product or for a whole vendor product set. I can have my discount only appear on recommended items when another item is purchased, enabling me to promote a great cross sell. I can create a discount on a bundle so that several items need to be purchased. I can set an expiry date on my offer or a maximum number of uses, to make it a limited offer.
Once I have created my coupon code, I can embed it into the affiliate link with a special coupon parameter in the URL too so the users don't need to enter the code themselves.
These are fantastic functions I haven't seen elsewhere.
It would be a fair point to make that it is easier for Regnow to implement this type of system - they are the payment gateway as well, and the commissions are generally decent percentages which gives you more to play with in coupon creation, but this is still a great voucher system that deserves credit.
If you're not familiar with Regnow.com, they are an affiliate network for software and digital downloads from companies like PC Tools, Uniblue, Parallels Desktop for Mac, Acronis, Kaspersky Lab and Panda Anti Virus. Since the products are available to download immediately with no physical product and delivery, this is a great way to monetise international traffic
If you didn't know about Regnow, find out more about them here ...
I already made a post about this last year but it's worth repeating. As an affiliate, I can log into my control panel, select a merchant and create my own discount vouchers which come directly out of my commission. Say the normal commission is 40%, I might go in and decide to create my own unique voucher - including bespoke text strings to maintain site branding - for a 20% discount, thus splitting my commission with my users.
There's loads of additional options too. I can create my code for a specific product or for a whole vendor product set. I can have my discount only appear on recommended items when another item is purchased, enabling me to promote a great cross sell. I can create a discount on a bundle so that several items need to be purchased. I can set an expiry date on my offer or a maximum number of uses, to make it a limited offer.
Once I have created my coupon code, I can embed it into the affiliate link with a special coupon parameter in the URL too so the users don't need to enter the code themselves.
These are fantastic functions I haven't seen elsewhere.
It would be a fair point to make that it is easier for Regnow to implement this type of system - they are the payment gateway as well, and the commissions are generally decent percentages which gives you more to play with in coupon creation, but this is still a great voucher system that deserves credit.
If you're not familiar with Regnow.com, they are an affiliate network for software and digital downloads from companies like PC Tools, Uniblue, Parallels Desktop for Mac, Acronis, Kaspersky Lab and Panda Anti Virus. Since the products are available to download immediately with no physical product and delivery, this is a great way to monetise international traffic
If you didn't know about Regnow, find out more about them here ...
Labels: coupons, regnow, voucher codes
Friday, January 26, 2007
Discount Codes
It's always great when a merchant operates a discount code so you can promote them to your users with that extra angle of "use this code to get your discount" etc.
But my much preferred method of discount codes is the one available on Regnow.com for all the software available to buy through their merchants.
Say the commission on a piece of software is 40%. That 40% is yours to do with whatever you like. If you want to login and create a 20% discount code to offer your users, that's up to you. Heck, if you're feeling charitable you could give the whole commission amount back as a discount. You put your own characters into the discount code generated to make it "fit" the site you're promoting it from. And there's loads of useful option: offer the discount on an entire range from a merchant, or just one item. Or even make it available if they buy another item at full price.
It's really a useful system and one of the reasons I really like using Regnow (aff link)
But my much preferred method of discount codes is the one available on Regnow.com for all the software available to buy through their merchants.
Say the commission on a piece of software is 40%. That 40% is yours to do with whatever you like. If you want to login and create a 20% discount code to offer your users, that's up to you. Heck, if you're feeling charitable you could give the whole commission amount back as a discount. You put your own characters into the discount code generated to make it "fit" the site you're promoting it from. And there's loads of useful option: offer the discount on an entire range from a merchant, or just one item. Or even make it available if they buy another item at full price.
It's really a useful system and one of the reasons I really like using Regnow (aff link)
Labels: affiliate network, affiliate tools, regnow
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