Saturday, January 05, 2008
What Does The Future Hold For Affiliate Networks?
Well, the answer to the question in the title is that I don't really know and "thought leadership" isn't really my bag so I won't try to answer it. But I read this interesting blog post recently and I haven't seen this blog on any of the usual blog aggregators, so thought it was worth flagging it up.
It looks at some of the challenges facing networks and wonders how they can stop themselves being sidelined by direct deals between the merchants and the 20% of affiliates who provide 80% of the traffic. As far as I can tell, the blogger isn't directly involved in affiliate marketing, but is a venture capitalist interested in opportunities within the sector so his perspective is worth a read...
The affiliate network is dead: long live performance marketing
It looks at some of the challenges facing networks and wonders how they can stop themselves being sidelined by direct deals between the merchants and the 20% of affiliates who provide 80% of the traffic. As far as I can tell, the blogger isn't directly involved in affiliate marketing, but is a venture capitalist interested in opportunities within the sector so his perspective is worth a read...
The affiliate network is dead: long live performance marketing
Labels: affiliate marketing, blogs
Permalink // posted by Rob @ 11:47 AM 
Comments:
<< Home
Thanks for the link!I'd love tohear what you or readers think about the opportunities for people like me to invest around the affiliate marketing sector? Paul
Hi Paul,
I'm not entirely sure what an investor looks for, but I guess there will always be sites and brands with the potential to do better or which have valuable assets like subscriber lists, but I would have thought the key thing about affiliate marketing is the affiliates. Affiliates are by their nature entrepreneurs and if they have had some success, could well be able to keep on replicating that success.
Super affiliates wouldn't want investment I'd guess, but I'd imagine there's a pool of middle ranking affiliates who maybe have done well but not yet well enough to make the leap to full time or would just benefit from the financial security an investment could bring. I think it could be there that good investment opportunities exist.
That, and cashback sites...
I'm not entirely sure what an investor looks for, but I guess there will always be sites and brands with the potential to do better or which have valuable assets like subscriber lists, but I would have thought the key thing about affiliate marketing is the affiliates. Affiliates are by their nature entrepreneurs and if they have had some success, could well be able to keep on replicating that success.
Super affiliates wouldn't want investment I'd guess, but I'd imagine there's a pool of middle ranking affiliates who maybe have done well but not yet well enough to make the leap to full time or would just benefit from the financial security an investment could bring. I think it could be there that good investment opportunities exist.
That, and cashback sites...
I happen to think that there will be a shift in how affiliate marketing will be done online, as it alters every now and again.
The future looks excellent in affiliate marketing as new more diverse ways of earning online through affiliate marketing are created, not just by the so-called guru's and top internet marketers, but for the social networkers and average jo online looking to earn in this billion dollar/pound/euro market.
The future looks bright if you are willing to adapt and move with the new technology that will be so present soon.
Post a Comment
The future looks excellent in affiliate marketing as new more diverse ways of earning online through affiliate marketing are created, not just by the so-called guru's and top internet marketers, but for the social networkers and average jo online looking to earn in this billion dollar/pound/euro market.
The future looks bright if you are willing to adapt and move with the new technology that will be so present soon.
<< Home
Subscribe to Posts [Atom]
