The good thing about having a site that ranks well for loads of keywords in its sector, is that the brands and manufacturers involved in the sector can't help but notice you. It's a good thing, and it's almost a bad thing too because it presents opportunities which are also quite challenging and not what you expect when you decide to make a site. Like when I was invited onto the BBC's World Service to discuss an issue relating to my site. I'm just a website owner / content creator. I don't really want to go on the radio to discuss the subject, but I could see it was a good opportunity although I turned it down and regretted it.

Now I've been invited to a product launch at a top London hotel by one of the key brands in the sector. On the face of it, yes, it's great to be noticed and there's the promise of a decent freebie, but going along to a launch, probably alongside more bona fide gadget journalists (reminding me of the "is a blogger a journalist" debate) sounds a bit daunting. I mean, I can almost imagine the small talk now....

"Hi, I'm Rory Cellan-Jones , Technology correspondent at the BBC... "

"Err yeah, Hi, I'm Rob... I knock up shallow content and plaster it with ads for a living, but I managed to get my site to #1 in Google so they had to invite me too".

Actually the site in question is doing well and I need to give it more attention this year. It's been making regular money for a few years so I have mainly left it to its own devices with occasional updates but without wanting to rock the boat too much lest I do anything which might spoil things.

What I should have done earlier is recognised I actually have the foundations of a decent brand with good traffic, my best page rank and which seems to rank well when I do take the time to add content, and spent my time developing it further and really mining what is a potentially great asset rather than be endlessly distracted by new sites in areas I know nothing about. So one of my belated resolutions is to work harder to get more out of my existing quality sites, and I guess that may mean having to accept the invitation to the product launch!