I received a nice introduction to the LEGO program on Linkshare in the post a few weeks back. There was a little keyring as a free gift (thanks!), information about the program and pictures of the contacts at Linkshare who run it all. I thought it was a really neat way to get my interest.

Then, the other day, I received a glossy little leaflet in the post with details of hot upcoming products and pictures of banner ads that are available. Again, it really got my attention.

There may be a reasonable environmental argument against printing stuff out in hard copy and posting it out, but I'd have to say, compared to a mass of emails which it's all to easy to skim through, it really makes a difference to receive information in the post and makes me think that this is a program I want to promote next year.

Labels: lego, linkshare