One of the things that has become apparent to me from my portfolio of sites is that the amount of effort put into a site often bears little or no relation to the results it might produce. There isn't any parity between input and output.

For instance, I have sites which I have spent a pain staking amount of time on, developing original content, making graphics, writing copy etc and they might produce a regular trickle of sales but low basket sizes and tight commission means that the money earned can be small change, although welcome.

Contrast that with a niche holiday site I created last month. It literally took no more than two hours to make. In fact I used that little application called EssEeeO which I developed and mentioned before to create a number of SEO friendly pages. I uploaded it, let it get indexed and literally haven't touched it since. £66 worth of sales in the first month. £184 so far this month. That's the kind of income, which will hopefully be regular income, from two hours work which makes me smile.

It's stating the obvious I know, but whilst working hard is good... working smarter always wins.

Labels: affiliate marketing