I wrote a post about link building ideas recently and mentioned that I was going to try and get some links by writing actual letters to webmasters. To be honest this was born out of the sites I wanted links from not publishing contact information for the webmaster rather than a desire to do my link building in any new way.

So I wrote a letter, telling them about my website including a screen-shot, and described where on their site I wanted a link to prove I had actually seen their site and it wasn't a generic mail-shot. I also made sure the envelopes were handwritten. Personally if I think I know what a letter might be, there's a good chance I won't bother opening it so writing the address by hand is a little more intriguing I'd say.

It took a while to get a response, which I'll put down to those pesky Royal Mail people going on strike, but pleased to say from the 2 letters I sent, I got a 100% hit rate and both replied positively.

Ok, so two attempts is a small sample but I was still happy with the results and may do it again in the future as a technique rather than just a necessity where email addresses aren't published.

Labels: link building