Friday, June 01, 2007
May Update: Earnings
Google Adsense money was good last month, but about the same as the month before and I'm really looking to see some growth there. But hey ho, it's still the same as I earned pre-tax in my first job and I had to goto call centre everyday and speak to idiots for that.
Affiliate marketing from my sites was maybe a little below average - nothing to get excited about last month. Where networks/merchants show you what people order, it's always interesting in a voyeuristic kind of way. Someone on one of my sites must have seen Casino Royale and realised they actually quite liked James Bond, because an order came through for the complete Bond DVD boxset (all the EON productions), AND they ordered Never Say Never Again (which I have a certain fondness for too) AND they ordered the original Casino Royale with David Niven and Woody Allen, which has a great soundtrack and that's probably the best thing you can about that. It's kind of fasincating to know what makes someone think "right, I'll buy EVERY single Bond film possible".
Affiliate marketing from PPC was disappointing. I was worried at the start of the money how it was going. It recovered enough to mean I at least finished the month in profit - spent £340 on Adwords and made £420 in sales - but there were two periods of over 10 days with hundreds of clicks and no sales, which just doesn't feel right to me. I was intending to switch merchant at this point (it would be pretty seamless from site's point of view) but have decided to stick with it for another month and see how it goes because as was pointed out in the comments section, it may have been the previous month that was out of character and maybe this month was more typical. A third month to compare with should be useful to help tell.
Affiliate marketing from my sites was maybe a little below average - nothing to get excited about last month. Where networks/merchants show you what people order, it's always interesting in a voyeuristic kind of way. Someone on one of my sites must have seen Casino Royale and realised they actually quite liked James Bond, because an order came through for the complete Bond DVD boxset (all the EON productions), AND they ordered Never Say Never Again (which I have a certain fondness for too) AND they ordered the original Casino Royale with David Niven and Woody Allen, which has a great soundtrack and that's probably the best thing you can about that. It's kind of fasincating to know what makes someone think "right, I'll buy EVERY single Bond film possible".
Affiliate marketing from PPC was disappointing. I was worried at the start of the money how it was going. It recovered enough to mean I at least finished the month in profit - spent £340 on Adwords and made £420 in sales - but there were two periods of over 10 days with hundreds of clicks and no sales, which just doesn't feel right to me. I was intending to switch merchant at this point (it would be pretty seamless from site's point of view) but have decided to stick with it for another month and see how it goes because as was pointed out in the comments section, it may have been the previous month that was out of character and maybe this month was more typical. A third month to compare with should be useful to help tell.
Labels: earnings
Permalink // posted by Rob @ 10:40 AM 
Comments:
<< Home
Your Adwords campaign didn't give a great margin in May, but personally speaking I never switch anything off unless it's actually making me money.
Even if it only breaks even, once you've got a couple of months worth of data you can identify which search terms are converting and concentrate on those. At the same time you can cut back or remove your lesser performers.
If there's nothing too much wrong, just a high margin, I tend to look for ways to get the traffic more cheaply. You're definately on the right road with the old PPC I feel, so keep up your efforts!
Even if it only breaks even, once you've got a couple of months worth of data you can identify which search terms are converting and concentrate on those. At the same time you can cut back or remove your lesser performers.
If there's nothing too much wrong, just a high margin, I tend to look for ways to get the traffic more cheaply. You're definately on the right road with the old PPC I feel, so keep up your efforts!
Thanks for the encouragement Kirsty. The worrying thing is the merchant for the PPC campaign is running a promotional CPA which is 50% higher than its normal value (ooh there's a clue for the eagle eyed), so if and when they revert back to normal, my figures would make unpleasant reading.
Definitely my task for this month, and I should have done it earlier, is to make sure I have the tracking in place to know precisely what keywords are the ones which have generated the sales.
Also I want to attach the same vertical from a different niche perspective and see how that does.
Definitely my task for this month, and I should have done it earlier, is to make sure I have the tracking in place to know precisely what keywords are the ones which have generated the sales.
Also I want to attach the same vertical from a different niche perspective and see how that does.
In that case, you definately need to get your keyword tracking in place! I can't count the number of campaigns I'd have switched off altogether if I hadn't realised there were a handful of keywords converting really well whilst the others pissed my PPC spend into the wind.
Do it now!!
*and my last comment should have said "unless its actually losing me money"* What can I say? it's wine PM in Australia, lol!
Post a Comment
Do it now!!
*and my last comment should have said "unless its actually losing me money"* What can I say? it's wine PM in Australia, lol!
<< Home
Subscribe to Posts [Atom]
