Tuesday, June 26, 2007
Great month so far, but how to build on it...
What a crazy month this is turning out to be. Adsense has been insanely good. PPC working a treat, and in fact the subject of my PPC has started to generate a few sales through organic search results too.
Add to that a load of enquiries from old PC support customers who all seemed to need help in one week and I'm too polite (or greedy?) to turn it down, and this has been an interesting month to say the least.
But oddly, the better my online stuff has done, the more nervous it makes me in a way because I don't feel like it has a really solid foundation. My plan is to make hay whilst I can and then invest somehow in the sites I have which I think could have potential as a brand with a future.
I'm toying with the idea in investing in a decent SEO for some work on a site I have which has the potential to make a whole tonne of money. My site has had success in the past but the market is so competitive, but mainly with other actual "merchants" rather than affiliates. In fact, it has to potential to make a breathtaking amount (the first big commission I got from it was worthy of ebook on its own but they're so hard to come by) of money and it's really on the fringes of affiliate marketing and has seemingly gone unnoticed by the mainsteam affiliate community. My paranoid fear though is that if I hired an SEO, that would understand the potential and could just build a rival site instead. Is that some completely groundless fear? Would it ever cross your mind before hiring an SEO and have you ever heard of it happening?
Add to that a load of enquiries from old PC support customers who all seemed to need help in one week and I'm too polite (or greedy?) to turn it down, and this has been an interesting month to say the least.
But oddly, the better my online stuff has done, the more nervous it makes me in a way because I don't feel like it has a really solid foundation. My plan is to make hay whilst I can and then invest somehow in the sites I have which I think could have potential as a brand with a future.
I'm toying with the idea in investing in a decent SEO for some work on a site I have which has the potential to make a whole tonne of money. My site has had success in the past but the market is so competitive, but mainly with other actual "merchants" rather than affiliates. In fact, it has to potential to make a breathtaking amount (the first big commission I got from it was worthy of ebook on its own but they're so hard to come by) of money and it's really on the fringes of affiliate marketing and has seemingly gone unnoticed by the mainsteam affiliate community. My paranoid fear though is that if I hired an SEO, that would understand the potential and could just build a rival site instead. Is that some completely groundless fear? Would it ever cross your mind before hiring an SEO and have you ever heard of it happening?
Permalink // posted by Rob @ 2:13 PM 
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Rob,
Nice to see things are working well at the moment. You're quite right to think futures though - a number of influential blogs are talking about "defensible" online operations (I mentioned the Sugar Rae post the other day). It's something I'm pondering myself alot at the moment.
As for a hired SEO person half-inching your idea ...that's not an easy one is it. You could find yourself someone you know you can trust maybe. You could put some legal framework in place but that's not ideal either.
What about brushing up on your SEO and doing a DIY job? Maybe pay for seomoz.org premium membership for some solid advice - thinking of doing this myself.
John
Nice to see things are working well at the moment. You're quite right to think futures though - a number of influential blogs are talking about "defensible" online operations (I mentioned the Sugar Rae post the other day). It's something I'm pondering myself alot at the moment.
As for a hired SEO person half-inching your idea ...that's not an easy one is it. You could find yourself someone you know you can trust maybe. You could put some legal framework in place but that's not ideal either.
What about brushing up on your SEO and doing a DIY job? Maybe pay for seomoz.org premium membership for some solid advice - thinking of doing this myself.
John
Thanks for the comment John.
Interesting idea to train as an SEO rather than pay one. I think for the job I have in mind, and looking at the quality of the opposition, it may require some hardcore SEO but DIY is definitely something to consider.
Interesting idea to train as an SEO rather than pay one. I think for the job I have in mind, and looking at the quality of the opposition, it may require some hardcore SEO but DIY is definitely something to consider.
SEO is not as complicated as everyone tries to make it out to be, I can explain 99% of everything you need to know in a couple minutes.
You need pagerank, that comes from links from other sites that have pagerank, that's 80%, there are a hand full of on page things like use your keywords in your H1 tags, and bold them, also keyword density. Just do a few google searchs, see who is in the number one spot and mostly do what they are doing. That's probably another 15% of it. The last 4% would take a few more lines so I won't bore you anymore.
You need pagerank, that comes from links from other sites that have pagerank, that's 80%, there are a hand full of on page things like use your keywords in your H1 tags, and bold them, also keyword density. Just do a few google searchs, see who is in the number one spot and mostly do what they are doing. That's probably another 15% of it. The last 4% would take a few more lines so I won't bore you anymore.
Permalink // posted by 
: 6:46 AM
: 6:46 AM
Thanks for that :-)
To be honest, my SEO isn't *too* bad as I have a couple of pretty decent #1 spots on Google. My thoughts on hiring an SEO were to do with a particular site in an ultra competitive area where rivals have made massive efforts to secure their positions. As it happens though, it turned out after some more research that although I didn't rank well for the main keyphrase, I'm top 5 for quite afew popular longer tail phrases so I decided not to use an SEO but to do my own work to improve those positions rather than chase the bigger prize.
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To be honest, my SEO isn't *too* bad as I have a couple of pretty decent #1 spots on Google. My thoughts on hiring an SEO were to do with a particular site in an ultra competitive area where rivals have made massive efforts to secure their positions. As it happens though, it turned out after some more research that although I didn't rank well for the main keyphrase, I'm top 5 for quite afew popular longer tail phrases so I decided not to use an SEO but to do my own work to improve those positions rather than chase the bigger prize.
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