My latest PPC adventure started with almost instant success. Then I blogged last week about my concerns over how things were going when the month started off with a very prolonged dry spell. My worries coincided with a makeover on the merchant site which did spook me into considering calling it a day and I did actually pause my Adwords campaign for a few hours. I looked to the comment section for advice on how best to go forward.

Duncan Popham wrote:

Hold your nerve! The data isn't in anyway big enough to draw conclusions

KirstyM said:

I'd say hold on... if its been working before it will work again.

JC replied:

it looks like you should give it a little while longer

The advice of the respondants was sound, and after I reactived my campaign a few more sales came through at the end of last week and more over the weekend which put me back in profit.

Not the level of profit I was seeing last month, but certainly enough to reassure me that the program is at least tracking OK and it's taught me not to pick out arbitary time periods like 10 days here and there to prove or disprove success, but to let this carry on for the rest of the month at least and take a more considered view of how things have done. I would normally have been more patient but I think it was the fact the merchant had a new site which made me nervous as to well it was working.

So I'd like to thank those who replied with their advice and I'll post up the figures at the end of the month to show how it did.

Labels: ppc