Which? has conducted a survey of 10,000 people to find out what Britain's most liked, and most disliked, shops are.

Customers rated each store on aspects of their product, convenience, customer service, pricing and shopping experience.

Here's the results (and details of affiliate schemes, if they have one):

1) John Lewis (available on Buy.At, TD, Affiliate Window)
2) Waitrose
3) Marks & Spencer (available on CJ, Buy.At)
4) Local Electricals
5) Waterstones (available on Buy.at, TD)
6) Body Shop (available on Linkshare)
7) Aldi (no online store)
8) Lidl (no online store)
9) Jessops (available on TD)
10) Ikea (no online store)

It's perhaps not suprising to see John Lewis and Waitrose top the list. These two sister companies are renowned for good quality and excellent customer service. Aldi and Lidl offer a no frills service but some fantastic bargains. I got a DVD player, with memory card reader and DIVX playback for only £20, which was a great buy. I know a lot of people get the Lidl newsletter with details of offers and then get there when it opens to make sure they get the bargains and then have it listed and sold on eBay for a profit before the end of the day.

Here's the worst shops, according to the survey:

40) WH Smith (available on TD)
=) Comet (available on Affiliate Window)
42) Co-Op
43) PC World (available on (TD)
=) Woolworths (available on Affiliate Window)
=) MFI
46) Currys(available on (TD)
47) Barratts Shoes
= ) Somerfield
49) Currys.Digital (available on (TD)
50) JJB Sports

Yikes, it must made depressing reading for DSG to see PC World, Currys and Currys.Digital all in the bottom 10. And with Comet in the list too, doesn't it suggest that we're crying out for a big electrical retailer in the UK who can deliver a good customer experience? I'm really not surprised at all to see Comet in there. I've been there many times intending to buy something but half the time it's hard enough job finding a staff member to deal with you because they're often huddled in groups having a chin wag.

I find it sad to see a shop like WH Smith in there, but honestly, their stuff is usually over priced and sometimes you'll wait 10 minutes just to buy a newspaper. Got to say though, I still love them for the Gamecube game sale they did last Autumn/Winter where I was mopping up classic titles and selling on eBay for twice as much.

Find out more about the Which? Survey.

Labels: survey, which