I blogged over the last couple of days about how I had grabbed top position for a great search term on one of my websites.

There's some immediate, obvious advantages to this such as more traffic. But another benefit which is now becoming clear is that it opens doors for you in other ways.

For a while now I had been wanting to start reviewing gadgets related to the subject matter of this specific site and emailed a couple of companies asking for evaluation kit but the reaction was lukewarm generally. With my current ranking, I felt much more confident about approaching the PR firm of another manufacturer yesterday and telling them I have the top ranked site on Google (for the moment!) for a related term and can they send me stuff to review.

Bright and early this morning, the postman brought me a parcel from the PR company with the requested kit inside.

Now, it might be that this particularly company would have sent me the item to review before, but I can't help but think that the position my site is at in Google demonstrated that mine was a site worth doing business with and worth sending review to, which in turn let me create more original content and therefore continue to improve the site and make it the genuinely useful site I hanker after.

Labels: marketing, reviews, search engines, web promotion