I've been meaning to do write up about Amazon's new self optimising links. Still in beta mode at the moment, these adverts are like Adsense in that they trawl the content of your page adjust the adverts accordingly.

I tried them out on a couple of sites recently and to honest the results were disappointing. It was on a page of pretty heavy content, but it seemed to latch onto a link to a firefox download, and then wanted to show some advert for a Clint Eastwood DVD called Firefox. As much as I love Clint Eastwood, he wasn't generating many sales for me.

Whilst that experience wasn't great, from what I can see on the Amazon forums, other people are impressed with it. Anyway, its an interesting move and worth checking out so login to your amazon associate pages and give it a whirl I've put a unit in below to show you how it looks.



I had to embed it in an iframe to get it in this page - not sure how well it works in frames. In fact, this is a useful test!